Our Customers are the most important people in the business...in person, by mail. or on the phone.

Our Customers are not dependant on us...we depend on them.

Our Customers are not an interruption of our work...they are the purpose of it...we are not doing them a favor by serving them...they do us a favor by giving us the opportunity to serve them.

Our Customers are not outsiders to our business...they are a part of it.

Our Customers are not cold statistics...they are flesh and blood human beings, with feelings and emotions like our own, and biases and prejudices that are shaped by their experiences with us.

Our Customers are not people to argue and match wits with...nobody ever won an argument with a customer.

Our Customers are people who bring us their wants...it is our job to handle those wants profitably...for them and ourselves.